Why is a clean towel your best beauty ally?

The cleanliness of your linens has a direct impact on the health of your skin.

An often underestimated breeding ground for bacteria

Laboratory studies have shown that bacteria can double every 30 minutes in a damp environment such as a bath towel.

We therefore recommend changing your towels every 2 to 3 days, much more often than your sheets.

A towel for the face, just for the face

Using a towel dedicated to the face greatly reduces the risk of transferring bacteria from other areas of the body. A simple gesture that can prevent blemishes, inflammation and rashes.

The consequences of poorly-maintained towels

A dirty towel can cause :

• Pimples and acne - due to bacteria, dead cells and impurities that clog pores.
• Skin infections - especially if left damp.
• Irritation - especially on sensitive skin.
• Worsening of certain conditions - such as eczema, psoriasis or dermatitis.

The right way to dry skin

There's no need to rub like you're polishing a pan. Gently pat the skin dry with a clean towel. Sudden movements can sensitize the skin and accelerate the appearance of wrinkles.

Microfiber towels are particularly recommended for their ability to gently absorb moisture.

A few simple tips for a healthier routine

• Stock up on small, easy-to-wash face towels.
• Wash them at high temperatures and change them regularly.
• Avoid using water that's too hot on the skin, preferring lukewarm water.
• Always dry your skin by hand, as leaving it to air-dry promotes dehydration.

A clean towel is a simple gesture for clear, serene skin.